After the secondary research surrounding the psychology of collecting, I looked into Primary User Research and the first step was to gain some qualitative data through user interviews.

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This qualitative data gained through user interviews cemented the hypothesis that this watch collecting application should focus on the history and the provenance of each watch and be a tool to capture the history to pass along to new collectors. 

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firstly I screened 20 potential interviewees through private social media pages. From there I interviewed 5 out of the 20 for this primary user research.  

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• The history of the watch is a significant aspect of collecting, encompassing both technological advancements and personal stories. 

• Another Key point revealed in user interviewing was the importance of understanding where the watch came from, if purchasing from a seller or second hand. 

• Watch collecting often begins in childhood, as a result of a family member's passion for watches. Many items in a collection have a direct connection to a grandparent or parent, either as an heirloom or through a shared interest in a particular brand or model.

• Interestingly social connections or a sort of forum in this application is not needed, as majority of their social connections are done through private Facebook pages.

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Please investigate my user interview files below, including transcripts, interview questions and screeners.