K50

Design Brief

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The initial Brief with the K50 which was the initial project before the rest of the K Series product range, was twofold.The aspect first was to design and develop a product which not only carried on but kept some of the original DNA of the previous product design language. While also pushing the products further in terms of a minimalist and “future proof” aesthetic. Secondly, the products needed to run very cool with maximum heat efficiency and with maximum air flow and air cooling. As the products are passively cooled this was vital.